Eddie Choi Bio

Eddie Choi, a software developer at heart, has journeyed across continents and industries, driven by an entrepreneurial spirit and an insatiable curiosity. Splitting his time between Hong Kong and Singapore, Eddie co-founded Hong Kong’s first Art Tech magazine, among other ventures. His diverse interests, from music to animal welfare, are united by a passion for exploring the uncharted.

In partnership with renowned designer Krystal Liau, Eddie co-founded Mills Creative, a pioneering experiential marketing agency. Together, they envision a new model for creative businesses, one that seamlessly integrates technology, design, and strategic insight.

Prior to Mills, Eddie spent a decade immersed in the digital marketing landscape of Shanghai. As a marketing consultant for Christian Dior China and Pernod Ricard APAC, he spearheaded data-driven strategies that set new benchmarks for brand engagement. Now, as an experiential marketer, Eddie bridges the worlds of tech and creativity, crafting impactful brand experiences that resonate on a deeper level.