When the pandemic is over, the event industry will return to face-to-face events. Virtual shows will be abandoned and more digitised content engagements such as live-streaming will be added the face-to-face experience, period.

Experiential marketing is always associated with an event. Without an event space, it is very difficult to craft a sensible experience. At Mills, we have been designing for so many environments, event experience, booth and pavilions, etc. This story is about how we work for spatial design and how we make it works.

You may have a hygiene plan that appears to be common sense, but there’s a lot of nitty-gritty detail to consider when it comes to re-planning and executing events as hopes increase of Covid-19 infections coming under control in Asia.

In the past, I heard a lot of discussion in the market about the future of the events industry, but still too little has been done. During this Great Pause, my business is going through its greatest challenge. Nonetheless, I strongly believe that behind a crisis, there is always opportunity.

We must keep inventing, because when life returns to normal, we’ll find our sweet spot in business.

Guess which page is the most important page of your website? We know the answer. Look closer, the most important page cannot be only the homepage. Do you think your contact-us page shouldn't be more important than the about-us?