Though Covid has taken a toll on the business events scene, Eddie, our MD, says creativity continues to triumph even when campaigns and exhibitions go online. Here he tells how Mills pulled through

The world is expecting 82% of the internet traffic generated through video streaming in 2020. You shouldn't miss this opportunity in your marketing. But live streaming is not easy, a professional livestream cannot be just a smartphone, a ring light, and then point and shoot. As the experiential agency behind the Google's livestream, after numerous hours spent on research and even more hours spent for trial and error to design the Google's livestream content, we certainly know how to make a good video show work. This livestream playbook will walk you through our experience of how to plan and produce a professional live-streaming event.

In digital marketing, content is the King, data is GOD. As an experiential agency, we totally understand that it takes great effort to produce content. But with a wrong match of the audience who give only a few seconds of their attention, the effort to engage will be in vain to produce any meaningful outcome. It is true that good content can create attention, but what if you can know the audience's interest or intent before creating the content to grab their attention? Does it sound like a better strategy?

Experiential marketing is always associated with an event. Without an event space, it is very difficult to craft a sensible experience. At Mills, we have been designing for so many environments, event experience, booth and pavilions, etc. This story is about how we work for spatial design and how we make it works.