In the past, I heard a lot of discussion in the market about the future of the events industry, but still too little has been done. During this Great Pause, my business is going through its greatest challenge. Nonetheless, I strongly believe that behind a crisis, there is always opportunity.

We must keep inventing, because when life returns to normal, we’ll find our sweet spot in business.

Google is our first client since day zero before we even thought of what our future would be. Our story with Google is about courage, hard work, and persistence.

When Mills first got the project, our designers had already rejected the superficial idea of making things simply look good. It sounds cliché to say beauty always comes from the inner-self. But the inner-beauty is indeed the aspect that we want to keep long-lasting. The notion echoes the perspective of designing a brand marketing is that, we must create the customer reward with a long-lasting value.

The world is expecting 82% of the internet traffic generated through video streaming in 2020. You shouldn’t miss this opportunity in your marketing. But live streaming is not easy, a professional livestream cannot be just a smartphone, a ring light, and then point and shoot. As the experiential agency behind the Google’s livestream, we certainly know how to make a good video show work. This livestream playbook will walk you through our experience of how to plan and produce a professional live-streaming event.

As a creative agency we share big passion in experiential design, we understand that with only the aesthetic skill is not good enough, storytelling is the most powerful way to put ideas into our imagination. It is essentially the same as one says marketing is no longer about the product you make, but about the stories you tell.

Art can be seen as a poem without words. Building an art installation isn't just putting pieces together in a plot, the expression of the meanings and ideas are all in the details required meticulous craftsmanship and care.

Experiential marketing is always associated with an event. Without an event space, it is very difficult to craft a sensible experience. At Mills, we have been designing for so many environments, event experience, booth and pavilions, etc. This story is about how we work for spatial design and how we make it works.

You may have a hygiene plan that appears to be common sense, but there’s a lot of nitty-gritty detail to consider when it comes to re-planning and executing events as hopes increase of Covid-19 infections coming under control in Asia.

When the pandemic is over, the event industry will return to face-to-face events. Virtual shows will be abandoned and more digitised content engagements such as live-streaming will be added the face-to-face experience, period.

Guess which page is the most important page of your website? We know the answer. Look closer, the most important page cannot be only the homepage. Do you think your contact-us page shouldn't be more important than the about-us?

With the digital Gen Z taking over the economy and they are eligible to vote for what to do and how to live, digital marketing needs a new face to communicate for new perspective. We no longer push or shout to our customers without knowing what they need; instead, co-creation is the key to resonate with our customers. And the winning strategy for content co-creation is to discover things that we don't know we know.